Library Public Relations, Promotions, & Communications 2nd Edition
Neal-Schuman Publishers | Advocacy, Communications, and Public Relations | Lisa A. Wolfe | Available
ISBN 10: 1555704719
ISBN 13: 9781555704711
The popular first edition (1997) of Lisa Wolfe’s guide has been totally revised—with five brand-new chapters: “Positioning Libraries in the 21st Century;” “Brand-building for Libraries;” “Using Technology as a PR Tool;” “Creative Effective Web Communications;” and “Planning for Crisis Communications.” Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today’s library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library’s message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples—event plans, newsletters, brochures, Web pages, press releases, and more, as well as on-line services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library’s PR plans and get your message heard.
Can$78.00
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Reviews
"This book may just be the next best thing to having a public relations (PR) professional on the library staffÉThis book si recommended for all library collections." - RUSQ
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