101+ Great Marketing and Fundraising Ideas for Libraries and Friends
Neal-Schuman Publishers | Advocacy, Communications, and Public Relations | Sally Gardner Reed, Beth Nawalinski and Alexander Patterson of Friends of Libraries, U.S.A. | Available
ISBN 10: 1555704999
ISBN 13: 9781555704995
FOLUSA’s (Friends of Libraries USA) many friends groups constantly produce new ideas and inventive strategies for helping libraries and their communities. Here are more than 100 simple, innovative, and tested marketing and fundraising ideas collected from friends groups across the country. They cover advocacy, fundraising, and membership campaigns, as well as programs and public awareness events, and projects to increase organizational effectiveness. Each activity includes a general description, an outline of the planning process, budget forecasts, expected results, and sample forms, graphics and logos to adapt to your own library’s needs. Help your friends group plan for an online book sale, and arts fundraiser, or a successful library anniversary. Programs like Hearts and Arts, Library Lovers Month, Library Anniversary Party, or Date with the Director will spark even more innovative ideas. These creative ideas can be used by any library on their own—or to stimulate their local friends activities.
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Reviews
“This book covers everything you need to know on creating and sustaining a friends group; creating a group logo, mission statements, bylaws, getting members, and more.”—Public Libraries
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