Marketing Libraries Think Tank 2024

Multitasking is a major part of a marketing workload, whether you’re in a dedicated marketing position or adding some marketing and communications duties to an existing role. Time and energy is precious. Attendees at MLTT, Canada’s definitive library marketing and communications conference, found ways to work smarter.

The 2024 event encouraged participants to:

• Gather relevant learnings from a cross-Canada expert panel to better inform library marketing strategies and anticipate communications needs;
• Unlock new tools and innovative techniques to maximize efficiency and productivity; and
• Take initiative in addressing challenges with creative approaches to help reduce burnout.

This event was a nation-wide virtual experience where marketing and communications professionals shared knowledge, collaborated and inspired others.